Reducing B-to-B Direct Mail Costs by 50%In our roles as ad agencies and marketers, we may be called upon to develop the relationships and concepts necessary for this sophisticated form of co... Posted on 8 February 2010 | 2:14 pm Refrigerator Door Magnets Still Work!We used to do work for the commercial division of a fine local company called Overhead Door Company of Houston. One of the many promotions we handled... Posted on 28 January 2010 | 4:25 pm “Twitter for Pay” Will Kill TwitterI continue to read articles about people with large Twitter followings who are paid to promote or mention a product or service. Whoever runs Twitter m... Posted on 17 December 2009 | 6:32 pm It’s a great time to start a business!“What!” you say, “are you nuts? We’re in the middle of a recession.” Well, that may be, and our clients’ financials may even bear that out... Posted on 27 November 2009 | 2:18 pm Google wants me!And so do Yahoo and AT&T. How do I know? Because in the last six months, these giants of the electronic age sent me 13 pieces of direct mail. Posted on 15 October 2009 | 2:51 pm |
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