“What!” you say, “are you nuts? We’re in the middle of a recession.” Well, that may be, and our clients’ financials may even bear that out, but we’re not dead. The spirit that drove us to start and build our businesses is alive and well and, frankly, is the American way.
Want proof? The somewhat readable flier arrived in my home mailbox last week. Nice design, eh? But the design doesn’t matter. What matters is that Vicente and Mario are out knocking on doors (well, actually mailboxes and they’re not exactly knocking), and digging up business.
Also note a photo I took of signage on a building about a block from my office. Within a one-mile radius, there must be 100+ restaurants, and you might think “Oh wonderful, just what the world needs, another Mexican restaurant.” But your thought process would be tainted, because, obviously, someone is willing to invest a good chunk of dough, believing that a profit producing business can be started right now.
Yes, it is a great time to start or build a business. Let’s go for it.